THINK WEINIG – A concept comes alive


The WEINIG Group is the complete provider for solid wood and panel processing. For the customer, this means we can offer enormous potential that will be leveraged with the help of our new sales and marketing strategy THINK WEINIG. 

Around 80,000 WEINIG moulders are in use worldwide This should not be a surprise since planing and profiling is WEINIG's traditional core area of expertise. However, the WEINIG Group offers much more to woodworking professionals: Cutting, wood optimization, tool grinding, automation, window production and a broad package of services. And not forgetting high-quality technologies for panel processing. 

Gregor Baumbusch, WEINIG AG

Gregor Baumbusch,
Chief Sales and Marketing Officer:
"WEINIG's expertise is unique
in the sector."

Simply, the entire value chain in solid wood and panel processing, which represents unique potential in the market. Many operations that use moulders have already taken advantage of this all-round expertise for the success of their business. With WEINIG's help, they optimize their value chains, improve their efficiency or open up new markets. All technologies and services come from a single source, meaning that they fit together perfectly. The new WEINIG sales and marketing strategy THINK WEINIG will ensure that even more businesses benefit from this advantage. The concept includes a series of wide-ranging measures that will allow WEINIG to operate even more closely to the market. Going forward, the vast expertise previously implemented in the individual product units will be consolidated into complete, group-wide solutions. This will enable WEINIG to identify requirements for specific solutions at an early stage. This comprehensive know-how will allow us to consistently develop and implement individual systems with and for our customers. Standardized processes and tools enable optimal exchange of information between company divisions and the best possible customer support.

The significant added value of THINK WEINIG should ensure that all customers, whether small businesses or industrial operations, view WEINIG from a certain perspective from the beginning of their decision-making process: as a technology and system partner with unique all-round expertise. "Whatever the challenge they face, they will think of WEINIG first, as encouraged by the "THINK WEINIG" slogan," says Chief Sales and Marketing Officer Gregor Baumbusch confidently.